I build things that work.

A brand with a message and nowhere to sell it. Truckers-vs-Everybody set out to educate, encourage and empower the drivers who move most of the country's freight, and the apparel was ready to go. There was no website, so there was no catalog, no cart, and nothing to hand someone who asked where to buy.

I built the store from scratch. A full shop with sized variants across tees, hoodies and long sleeves, a cart that handles coupon codes and installment totals, and a blog so the brand's own writing sits next to the products instead of getting buried in a feed. The homepage leads with the movement and lets the gear follow, which is the order that matters to this audience.

An SEO copywriter without a website is a hard sell. Gloria Motton brings 30 years of leadership behind her and writes copy built to rank, but there was no site of her own to prove any of it. Prospects had nothing to read, and a copywriter who can't be found in search starts every conversation at a disadvantage.

The writing had to carry the site, so the design gets out of its way. Big editorial type, plenty of white space, and six services each explained in a sentence you can finish. Her story and her principles get real estate instead of a footer link, because in a one-person practice that is most of what people are buying. A free consultation is one click away from anywhere on the site.

A grant-funded coalition doing steady prevention work across Cannon County with nothing online to show for it. Programs ran through schools, community events and social posts. Families looking for help and partners looking for a record of the work both had nowhere to land.

I built the public record. Mission, history and the people behind the coalition each get a page. The four program areas are laid out in plain language. A resources page gathers the state and national help lines, including the Tennessee REDLINE, so nobody has to go hunting on a bad day. Events and a newsletter signup keep the site current between grant cycles.

A functional site held hostage by an unreliable developer; simple updates took weeks. In a fast-moving real estate and education market, weeks of waiting means lost opportunities.

I rebuilt from the ground up with two goals: speed and independence. Legacy bloat eliminated, a custom class registration and payment flow for three cities, and a documented backend with a communication line that never goes dark.

A classic case of too many cooks: a generic page builder, dozens of conflicting plugins, critically slow load times, and a backend so tangled that simple updates were impossible.

I stripped away the heavy page builders and built a bespoke WordPress theme around their actual content needs, with simple custom fields the team can update without breaking the layout, and clean semantic code that cut the site's weight dramatically.